Happy Birthday Levi’s!
In fact we are late by a day. 138 years back, in 1873, on May 20, a Bavarian immigrant named Levi Strauss and his partner Jacob Davis introduced the most iconic American brand. The world, since then has inhaled blue. Youth, since then have sported blue…
And in India , those poor ‘housewives’ who toiled with a bar of soap to cleanse the clothes, have had silent diatribes as they flourished their washing-baton over the denim and squeezed out the month-old dirt. They could not scold their children for fear of an assasinative vengeance emanating from the other side which is matched only by the child’s suicidal passion for the piece of blue-torn.
But time is a miraculous entity ticking away in a piece of round frame like a detached yogi: Eventually mothers too began to wear Levi’s!
"Only Levi’s" was the new motto!
I cannot help but share a nugget here from Levi’s archives:
In the 1960s, a man in Levi’s was confined to a Cuban jail on a solitary basis for the longest short-term: 109 days. Subsequently he was freed.
In between he was forced to crawl on his knees until there was no skin on them! The man thanked Levi’s for its durability and testified the same in a letter to the company. Clearly, Levi’s saved the man from exposing his bones!
He concluded, “I highly recommend 'Mr. Levi's' to anyone who is confined or travels a lot. As for everyday wear, I think the above statement is proof enough of the durability."
Long Live Levi’s!!!
Van Heusen: Leaving a footprint
From Levi’s to Van Heusen is a galactic distance!
But the sensational brand Van Heusen is; is making no bones in saying that it aims to be the largest apparel brand in India. The brand grew an amazing 60% in 2010 beating the industry growth rate of 27% --a super salvo; and it is worth $1 billion.
Van Heusen is present in 70 countries spread across five continents and has over 300 stand alone stores worldwide.
Further, the company intends to open around 40 stores in FY-12, which would mainly be in Tier II-III cities. The brand head Ajay Ramachandran says that Van Heusen identifies these cities as the next big growth story.
Van Heusen turnover is Rs.650 crores on an annual basis but only 40% of the same comes from 120 exclusive stores in metros. Sales figures reported from small cities like Patna, Lucknow, Jaipur and Trichur are “mind-boggling” according to Ramachandran. The company also intends to leave a footprint in the footwear market.
Malgudi Days: Making a fashion statement
It can be curious and peculiar; Malgudi Days, the seminal work by R.K. Narayan has left an inspiring footprint on Joy Mitra.
In his brand new launch of ethnic collection, which also saw the erst-while sensation Sharmila Tagore walking the ramp in her natural gait; saris, scarves, anarkali kurtas and long jackets were sported along with men’s wear comprising of elaborate kurtas; which was a surprise.
Wills Lifestyle India Fashion Week (WLIFW), Autumn/Winter 2011 edition is keenly watched by the fashion freaks and Joy Mitra reportedly created a stir by his concept.
Britney, Lopez: The Indian connection
Silver-screen celebrities and singers are often judged by what they do not wear! So it was shocking to read that certain celebrities were spotted as “wearing” Indian designers.
Indian fashion designers are currently surfing celebrity waves: the likes of Jennifer Lopez, Rihanna Fergie and Britney Spears are increasingly sporting Indian embellishments.
Lopez who is the reality show judge of American Idol was spotted wearing a beige number at an episode recently. The beige colored dress with short sleeves had metal work and a zipper at the back along with Falguni and Shane Peacock’s signature feather detailing.
While Rihanna wore Falguni and Shane for a private performance, Britney’s upcoming video “Hold It Against Me”has a look endorsed by the designer duo.
Fiat 500 by Gucci
Q: How can you sell a car?
A: Make the car a fashion statement!
Q: How to make the car a fashion statement?
A: Just look at Fait 500 by Gucci! With a price tag of £14,565 the 1.2-litre petrol version comes with ultra-super features like 16-inch alloy wheels, leather steering wheel and leather Gucci branded seats.
Q: Who is endorsing the product?
A: Russian supermodel Natasha Poly
Q: Every fashion statements get obsolete after a while. Won’t Fiat 500 by Gucci too?
A: There is always scope for some vintage; or auction. Only celebrities would buy this model and the re-sale value leveraged through auctions would make the car worth buying.( Info inputs also from Fashion United)
As published in: http://www.commodityonline.com/news/Fashion-Apparel-Beat-Happy-Birthday-Levis--Fiat-500-by-Gucci-39227-2-1.html
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